2Face is arguanly the richest solo-artiste in Nigeria. The singer, who hails from Jos, is a really versatile artiste who knows where the gold pot is in the Nigerian music industry. 2face is not only a musician but also an investor and a businessman. The multi-platinum former lead vocalist of The Plantashun Boyz is the CEO of Hypertek Entertainment, where he currently has Dmmy Krane and Dr Victor Uwaifo signed to.
He also runs a nightclub (Rumour Night club) that has branches in Festac and another branch in Ikeja GRA. He makes money from bookings of his artistes, singles release and album sales. ‘2Baba’ is a brand ambassador for companies like Guinness, who signed him for over 20 million naira in 2005 and Airtel, who signed him for around the same amount five years later.
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2face has six albums to his credit and has sold over 10 million copies worldwide. The artiste who recently clocked forty-one makes money from mobile sources like Spinlet, Itunes, Youtube and Ring Back Tunes. He also makes money from his yearly ‘Star Trek’ and from collaborations. As a matter of fact, 2face charges N3M – N5M per show for bookings and charges N30k – N400k per show for organized events.
2face is highly respected both in the Nigerian music industry and around the world as a gentle man, a humble artiste and a cool headed person but inside his cool head are some very cool business ideas. 2face recently launched a book which he titled “Very Good Bad Guy” and the book is so fast selling, it is probably more than he expected. He has also made heavy investments in real estate and stocks.
During an interview with TheNet.ng, 2face said his best business is the Real Estate and he acquires properties on-the-go. He specifically stated that when driving along the road and sees a nice piece of property he likes, all he does is to verify the genuineness and availability after which he proceeds to finalizing the paperwork.
2face Net Worth is currently estimated at $22 Million.