The real estate sector is obviously one of the most lucrative sectors in Nigeria. Whoever makes it in this sector has hit a gold mine. One reason the real estate sector is often talked about is its perceived immunity to recession. In spite of economic meltdown, the sector has continued to yield impressive returns on investment. This could be because of the necessity of housing and shelter which is what real estate deals with.
In cities like Lagos with such a high population and being the economic hub, the demand for accommodation and office space is alarming. It is, therefore, no wonder that many like to become real estate agents in Nigeria.
There really are countless real estate agents in Nigeria. Therefore, in order to stand out, you must have certain things in mind. This article provides information on how to become a Real Estate Agent in Nigeria and be successful while at it.
In relating to real estate business and relating with investors, sellers, and buyers, this article will help guide you as a real estate agent or an aspiring one. Read on below:
How to Become a Real Estate Agent in Nigeria
Know your objectives
It is not out of place to ask yourself why exactly you have chosen real estate as a viable business opportunity for you. Asking yourself such questions will help you determine if the career is best for you. Real estate business is more than looking out for and purchasing properties, you must have an interest in houses and their architectural details, have good negotiation skills, etc.
Get some training
The real estate business is a wide one and you will need to get some training in order to function well and maximize profit. You can get trained with an established real estate company. This way, you get to learn in a structured environment and with other well experienced real estate agents. Another way you can get trained in a real estate company is to be recruited or employed by that company as their agent.
If you would rather work as an independent real estate agent, you can still get trained by attending workshops organized by companies or real estate schools. These training focus on improving your communication skills, thereby helping you to learn how to build a good network and relationship with brokers, sellers, buyers, and real estate companies. You will also be provided with more information on happenings in the real estate sector.
Obtain the necessary license
In order to run a successful real estate agency business in the country, it will be best you get the necessary licenses for your real estate business. This would help build trust and give you an edge over unlicensed estate agents.
Get an office space
As your business expands, consider getting an office space. You would be giving your business a professional ring to it if you have a business space where clients can meet with you. This will give your status as real estate agent a big boost. It also helps you to able to negotiate deals better. Clients are also able to trust you better, knowing that they can access you at any point in time.
How to Become a Successful Real Estate Agent
Respond promptly to leads
When you are hinted about a property such as land or house, respond very quickly. This makes you appear more reliable. Make sure your lines are always available because people can try to reach you via phone calls, emails, text messages, or social media.
Make use of Technology
We live in a digital and technologically advanced age which provides you with many opportunities you can leverage on in order to boost your real estate business. For example, you can make YouTube videos to advertise your business, pay for advertisements targeted towards those you know will need your services, run an active social media accounts.
Get exposure by moving around
Real estate business requires that you move around, check out properties and sites. When you are well exposed, you can compare properties and prices so you are able to offer the best deals to your clients.
The real estate business requires that you are well informed about happenings in an area. This includes information seemingly outside the scope of real estate business, For example, you should know about the best schools in an area, the best restaurants, the location of hospitals, the social status of people who live in an area, the best places to shop, etc. These are questions clients might ask when they contact you to rent or buy a property. Answering these questions effectively will make them trust you more and want to do business with you.
Understand the real estate business
As a professional real estate agent, you should understand the local housing market and pricing strategy. You can also carve a niche for yourself in the real estate market which will differentiate you from your competitors.
This is one of the most important tips to help you become a successful real estate agent. Ensure you give your client(s) exactly what they want. You must also be timely, delivering what is asked for at the right time.
Do not say because you know a client is wealthy enough, and then you can hype the price. Ensure your price tags are fair. A good reputation is extremely important in the real estate business.
You can design a business card for yourself so you can give it to potential clients. This is especially important if you are an independent agent. Ensure you are polite in your speech. Do not interrupt when your client is speaking and be punctual to appointments. All these are part of the branding that helps outsiders take your business seriously.
Your relationship with your clients must be professional; however, professional does not mean you should not care. People know when a person truly cares about them. Make sure you show in little ways that you are concerned about the well-being of your client.