The internet offers individuals and businesses seeking a wider audience for their products and services the chance to do just that. Online advertising is one way you’re sure to leverage the internet to meet a wider audience of potential leads for your business. Several platforms offer the service of online advertising to individuals and businesses in Nigeria. Let’s discuss some of the best places to advertise online in Nigeria.
The best places to advertise online in Nigeria would be discussed below:
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Facebook
Facebook is the most popular social media platform in the world today and millions of Nigerians are active users of this platform. As an individual or corporate business who wants to advertise your goods and services to a wide online audience, you can rely on Facebook to do so.
The advertising options on Facebook include paid targeted ads which can be set to be shown to the demography suited for your business, and the other option is to join Buying and Selling groups where you can showcase your products to the members of such groups.
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Instagram
As a business person seeking to reach out to a wider online audience, Instagram is one of the best platforms you can use to advertise online. You could advertise your products or services by creating a page for your business and paying Instagram to have it boosted to reach a wider audience of potential leads. Alternatively, you can grow your business page organically but this route requires time to build a reasonable followership for your business.
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Google Ads
Google Ads is another option to advertise online, but you’ll need to pay for this service. With this option, you can create targeted ads and Google would have your adverts placed on multiple websites in Nigeria so that people who are likely to buy your products or hire your service would see those adverts when they surf the internet.
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YouTube
YouTube boasts over 2 billion active users, of which millions of Nigerians are part of that figure. This is a sure way to reach out to potential leads who could patronise your business as viewers are 2X more likely to buy something they saw on YouTube, and 70 percent of viewers say that YouTube makes them aware of new brands, according to a recent study. All you need to do is to create a short video about your products or services in line with YouTube’s guidelines, then make the necessary payment for the advert.
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Nairaland
Nairalnd.com is one of the most visited Nigerian websites and as such presents an opportunity to reach out to millions of Nigerians that visit the site monthly. As a business owner, you can use the Nairaland ads to reach a wide audience as your advert would be placed on the website’s banners. This option, however, is not free as you will have to pay for it. Alternatively, you can create a thread and advertise your business offerings for free, although the reach would be limited to only those who see your thread.
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Linda Ikeji’s Blog
Linda Ikeji’s blog (lindaikejisblog.com) is one of the best places to advertise online because of the enormous amount of monthly traffic this blog receives. The advertisement options available on Linda Ikeji’s blog include sponsored posts, widget banners, and banner displays. These options are not free, so you will have to choose the options best suited for your ad budget to promote your business on lindaikejisblog.com/.
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Twitter
Twitter is another social media platform that you can use to advertise your business to a wide audience. With lots of Nigerians on Twitter, Twitter is one of the places to advertise online. The options available include promoting a tweet that highlights your business offerings or an entire campaign dedicated to your business.
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Jiji
Jiji is one of the most popular online marketplaces in Nigeria where you can advertise your goods and services on. On Jiji, you can advertise your business offerings for free by creating an account and showcasing your products or services on the platform. If you want your advert to be shown in front of a wider audience range, there is the option of paying a fee to do so. Brand-new and used cars, real estate property, furniture and physical products are some of the products selling well on Jiji.ng/.
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OLX
OLX is an online marketplace that offers the opportunity to individuals and business people to advertise their goods and services for free on their platform. To do this, just sign up and create an OLX account to advertise your business for free. If you want to reach a wider audience, you may have to pay a fee to OLX.
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Vanguard.com
Vanguard.com is the website for the popular dailies Vanguard. As the physical newspapers of Vanguard have a huge readership, so does its website, Vanguard.com, recording massive daily traffic. The options for advertising on Vanguard.com include sponsored posts and banner displays, both of which cost a fee.
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Vconnect
Vconnect.com is a local search directory that offers individuals and businesses to advertise their products or services. To have an account with Vconnect, just visit vconnect.com, sign up and register your business, and upon confirmation, start placing ads for your business offerings.
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Pulse.ng
Pulse.ng is yet another popular blog offering online advertising services to individuals and businesses who wish to leverage its enormous massive traffic of the blog. The advert options include sponsored posts and banner space, for a fee though.
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Legit.ng
Legit.ng is a widely visited Nigerian blog that you can use to advertise your goods and services to a wide online audience. With massive traffic to the site every month, your adverts which may be in the form of sponsored posts or banner spaces are likely to reach leads that will convert.
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Sunnewsonline.com
This is the website of Sun Newspaper and it is one of the best places to advertise online.
- Olist
- Cheki.com.ng