Fidelity Bank began operations in 1988 as Fidelity Union Merchant Bank Limited. And by 1990, it had become the fastest growing merchant bank in the country.
Fidelity was able to leverage on the emerging opportunities in the commercial and consumer end of financial services to become Fidelity Bank Plc in 1999.
The bank became a universal bank in 2001 when it was licensed to offer the entire spectrum of commercial, consumer, corporate and investment banking services.
Currently, Fidelity Bank is ranked amongst the top 10 in the Nigerian Banking Industry with presence in major cities and commercial centres in the country.
Fidelity Bank obtained its international banking license in 2011. During the bank’s consolidation in 2005, Fidelity Bank acquired FSB International Bank Plc and Manny Bank Plc to become one of the top financially stabled banks in Nigeria.
The bank is currently present in all the states and major cities in the country. Fidelity bank is reputed for its financial stability. It is also known for its integrity and professionalism. The bank is ranked as one of the country’s most capitalized banks, with tier-one capital of nearly $1 billion.
The Management of Fidelity Bank is primarily focused on building and maintaining a virile and well-respected brand that caters to the needs of its growing corporate, commercial and consumer banking clientele. As a result, the bank has leveraged its pedigree in investment banking (it would be recalled that Fidelity bank was a merchant bank for 11years) in order to offer the necessary infrastructures and service offerings for a retail populace.
Fidelity Bank collaborates with a network of off-shore institutions with which it has correspondent banking, confirmation lines, credit and other relationships. These include, ANZ London, Afr-eximbank, Cairo, Egypt, ABSA South Africa, Commerce Bank, Frankfurt, Citibank, N.A. London and New York, FBN Bank, UK Ltd, SCB, London, US Ex-im Bank, USAID, etc.
In 2015, Fidelity bank launched a new logo to depict a new era. It was part of a rebranding process aimed at conveying the bank’s renewed commitment to excellence.
In addition, it was a way of Fidelity announcing itself to the over 73 million youths in Nigeria which had become a target market for the organization.
The logo is represented with three unique colours, green, white and blue. The blue colour of the logo signifies the rich solid background of the bank.
On the other hand, the green reflects the future growth and the energy with which the bank intends to conquer new frontiers while the white colour stands for purity and fidelity.
Also, the logo depicts two arrow tips with a white line in between which reflects the bank’s upward trajectory.
Overall, Fidelity Bank’s new identity comes with a renewed promise of keeping their word according to their motto, “We are Fidelity, We keep our word.”
Nonetheless, the bank knows quite well that this is a tough job but it has acknowledged that by reiterating that someone has to do this job and in the case, it is Fidelity Bank.