How to Market Your Business Online in Nigeria

Online marketing of businesses is something that most Nigerians are just waking up to, and in fact, online publicity is a faster and more efficient way of business marketing compared to offline. Whichever level or stage your business presently is; be it the insect/beginner stage or the elephant/giant stage, there a countless reasons why you should consider marketing your business online but we would be discussing why next time. Today we would be discussing “How”.

There are a lot of ways to advertise or market your business online in Nigeria and here a randomly selected seven of them:

Purchase of Website Ad Spaces

Almost every website in Nigeria has advert spaces for sale and if you’re indeed serious about online advertisements, then you shouldn’t be told that those spaces are for business people like you. Although you shouldn’t just go on an Ad space purchase rampage, at least endeavour to find sites with reasonable traffic (daily/monthly visitors) and one that’s related to what you’re offering and purchase the Ad spaces to boost you’re e-presence.

E-Mail Marketing

This is another way whereby you can boost your online presence. Signing up for a mailing service provider can be tricky at first but with the help of a professional, you should get your way around it. You could purchase emails or use an email filter to gather emails of people who might be interested in your goods or services and reach out to them. Email marketing is the targeting of customers through emails. Every emails sent to a potential customers can be considered as email marketing. Email marketing involves sending a promotional email or an ad to a subscriber. Via his email address. A great deal of organisations today use email marketing. Even more bloggers do use email marketing today than ever before. For example, have you ever been browsing on a website, and you see some field where you are asked to submit your name and email to get a free eBook or update? That is the front part of email marketing. You can check blog post from Sprout24 site.

If you don’t get this right, you might want to hire a professional to cover the mailing aspect of your biz or to put you through so that you can do it yourself after a while.

Registering With Google

This is one the sure-fire ways of getting Return On Investment (ROI). Google can advertise anywhere advertise-able and their prices are very flexible. To advertise with google, your business needs to have been registered and you need have a Gmail account. Log on to with your account and select your account (or image) on the top right corner. Click on Adsense and register as an Advertiser with Google Adsense. After your registration has been confirmed, you can start seeing your Ad on various sites and blogs

Social Media Marketing

Facebook, Twitter, Instagram, Pinterest, BBM, BBM Channels, Whatsapp, Skype, should I stop or should I keep mentioning?… These are all platforms that have boosted some businesses from nothing to millions of dollars. Every social media platform has humans as users and if your goods and services can interest humans, then you should look to register on top social media platforms and start boosting your rep. It can be tedious to manage the social media aspect of your business because of time constraint, so if you have the financial capability, I’ll advice you hire a social media strategist. Well you can have smm panel from the strategist for proper social media marketing.

Statistics show that the change in number of registered and active users has increased exponentially. Even renowned actors, musicians, athletes, and politicians manage their own accounts to share their photos and videos. For most individuals, Instagram is known as a photo-sharing app wherein you get to choose from a list of filters that would suit your picture. You are required to have a square-shaped photo while adjusting the brightness, contrast and caption of your post. Unknown to some people, Instagram was bought by Facebook, which is one of the leading social media websites today. The photo-sharing app was bought for a whopping $1 billion. This proves how the marketability of this application has skyrocketed over the past few years. There are lots of things you can do to increase your following. The best thing to do is buy Instagram followers and likes for your profile to increase the popularity and create a larger following for better successful marketing. You can directly Buy followers from Upleap to boost your social media traffic.

Fоr young buddіng іnfluеnсеrѕ, it bесоmеѕ quite еѕѕеntіаl tо gаіn аѕ many lіkеѕ аѕ possible, on thеіr роѕtѕ, and іt’ѕ thе ѕаmе fоr winning mоrе followers. Nowadays, multіnаtіоnаl companies, аѕ wеll as brаndѕ, rеасh оut tо іnfluеnсеrѕ, fоr thе promotion оf thеіr рrоduсtѕ аnd services.  But bеfоrе ѕіgnіng a соntrасt wіth thе іnfluеnсеr, brаndѕ check whеthеr thе іnfluеnсеr has a gоt a bіg fаn bаѕе оr not. Othеr thаn thаt, аlѕо whеthеr they саn gеt аmрlе lіkеѕ оn thеіr posts оr nоt. Inѕtаgrаm lіkеѕ wеrе a mаjоr dесіdіng fасtоr whеn іt соmеѕ tо mеаѕurіng the еngаgеmеnt оf the аudіеnсе. By juѕt lооkіng аt the numbеrѕ аnd еngаgеmеnt, іt’ѕ ԛuіtе еаѕу tо gаugе thе influencer’s роtеntіаl аnd ѕkіllѕ. Dеѕріtе thе fасt of the role оf lіkеѕ оn Inѕtаgrаm іѕ nоw rеduсеd іf comparing it to whаt’ѕ been before, Influencers аnd marketers are ѕtіll choosing tо buy Inѕtаgrаm likes along wіth рауіng for аn extra numbеr оf fоllоwеrѕ dау bу day. A goal оf buіldіng a fаn base аnd gаіnіng thе trust of brands аѕ wеll as роtеntіаl clients and сuѕtоmеrѕ makes them turn tо hеlр of a big mаrkеtіng ѕеrvісе ѕuсh as instazood which оffеr vаrіоuѕ tуреѕ of grоwth fоr Instagram likes, followers, vіеwѕ, and соmmеntѕ. Fоr сrасkіng deals and generating lеаdѕ, уоu muѕt рrеѕеnt a gооd, strong іmаgе of уоur раgе аѕ wеll аѕ nаmе. Wе can again соnѕіdеr the same еxаmрlе. If a potential сlіеnt іѕ scrolling through уоur рrоfіlе аnd wаntѕ to hіrе уоu, thе first thіng he wоuld consider іmроrtаnt іѕ thе number of lіkеѕ аnd comments уоu hаvе оn уоur posts. Only thеn, hе wоuld fееl соmfоrtаblе wіth уоu as hе wоuld be aware оf thе fасt, thаt уоur роѕt reaches out tо a lot of реорlе, and also, thеу ѕhоw their support in the fоrm оf lіkеѕ. A grеаtеr numbеr оf followers and lіkеѕ also literally equals уоur соntеnt is rich іn ԛuаlіtу, follows the mоѕt rесеnt trends, and thе way уоu ѕреаk to thе world іѕ appreciated by thе ones whо ѕее іt. That wоuld furthеr be a plus роіnt, as іt wоuld рrоvе that your audience nоt only likes уоur соntеnt but аlѕо соnѕіdеrѕ it аuthеntіс and wоrth ѕubѕсrіbіng.  Due to its popularity, an increasing number of websites have begun to sell likes and followers on shout out instagram. However, this similarly led to the rise in the number of bogus sellers that ask for a down payment prior to offering likes and followers. First, you get to market your site at a less expensive price. If you have been a long-time Instagram user, you would know by now that the process of gaining followers can be tedious. You need to generate interesting photos to capture the interest of social media users.

Paid Posts on Blogs

Ever saw a post about a school on a celebrity blog in Nigeria? especially top blogs with huge traffic. That’s a paid post. The school owner knows that advertising on a top blog with hundreds of thousands of daily views would give his business some returns. So he crafts a very hyped up attractive post and pay the blogger to post it. Don’t see it as a waste of money. It has been proven time and time again to work for advertisers who can gain access to these top bloggers.

App Advert Publishing

Typing “How to advertise on android apps in Nigeria” on google search bar and clicking the search button would bring out a lot of companies you can advertise with. These agencies put adverts in strategic places on widely used android apps like BBM, UC Browser and many more. The result? A massive ROI.

Posting of Classifieds

To avoid free-advertising for any site in this post, simply type “Free Ad posting sites in Nigeria” on Google search tab, click search and the result would give you countless classifieds site where you can sell your goods and services. Click on any of the result and register. Log on to the site and click on “Post Free Ad” upload and image of your goods or your e-flyer (get a graphics designer to make you one if you don’t have) give a brief description about your goods/Services and put your contact details; after which you click on “Publish” and wait for prospects to start ringing you up.

1 thought on “How to Market Your Business Online in Nigeria”

  1. once your site is registered with google, and you have done some SEO on your site , the next step will be digital marketing.

    i did some research to find out the best platform for this right now in nigeria and i got sites like as the most effective and affordable in the country, that you can get an advert subscription for as low as 4 thousand naira for a whole year.
    they handle your social media advert, email marketing, sms and so on..

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