In the past few years, have you noticed that there are now a lot of businesses that use Instagram as a marketing platform? Do you want to know why businesses use Instagram and how it can benefit your own business?
Instagram is the perfect business marketing tool, but not everyone has figured that out yet. It’s a great way to reach consumers through social media and get them excited about your products or services. There are also many Instagram growth services available, such as Growthsilo, and these are incredibly helpful at growing your account in a short amount of time. Instagram ads have proved to be one of the most effective ways for businesses to generate leads and sales without breaking the bank.
One study found that Instagram users are more engaged than any other social media platform, with 94% of posts getting likes, as opposed to 76%. This is because people on Instagram enjoy looking at pictures of their friends’ lives, which makes it an ideal platform for businesses who want to show off their wares in an inviting environment. The best part? You can build your following organically by just posting good content. Here are a few reasons why Instagram is a must for your business or brand.
Massive Audiences
As a business, reaching as many people as possible should be one of your top priorities. Sometimes this can be a difficult task, especially when going with traditional marketing strategies, as often this kind of advertising is looked over. However, Instagram makes it incredibly easy to reach a massive audience with ease and little effort. Not to mention there is absolutely no cost involved.
Instagram has an active monthly user count of roughly one billion people, and this number is growing all the time. As a brand, you can benefit from this incredibly. Although you will never actually be able to reach every single person on the platform, a great perk of Instagram having so many users is that, within the individual niches, there are large audiences too, which businesses can take advantage of.
There is no doubt that you will be able to find the right target audience and niche for your business on Instagram. And by doing this, you will reach the right audience, and even grow your account and brand in the process.
Building Relationships
When it comes to marketing, as a business, this can be tricky, especially if you are exclusively making use of traditional marketing, building a relationship with your customer base can be difficult, or even non-existent. However, this has been something that has proven to be crucial in recent years.
Instagram, much like the other social media platforms around, allows you to build meaningful and loyal relationships with your followers and customers. While this may not seem so important, relationships like this can actually help you grow your account and your business massively.
With positive reviews and good lasting relationships with customers, they are more likely to want to share your account and business with their friends and family. These relationships can be built through engagement on the platform which is offered in a multitude of ways.
By engaging with your customers, you encourage them to engage back and almost create a sort of friendship.
Engaging With Customers
Last but not least, we have engagement. As a business, one of the most important and beneficial things that you could be doing is engaging with your audience and potential audience. This is a great way to encourage others to engage with you, but also to get your name out there to people who might not know about you yet.
Engaging with your followers allows for you to come across as an account that is a lot more approachable and therefore, more people will engage back. This is also a great way to build more relationships with your customer base and even gain more customers.
When engaging on Instagram, there are so many different ways in which one could go about this. You could try direct messaging, commenting on people’s posts, liking or sharing relevant posts, or even following other users.
There is no doubt that Instagram is by far one of the best platforms for those businesses looking to reach a larger audience and grow their business as much as possible. Instagram has so much to offer businesses of any size and if you don’t have an account yet, you are missing out.