Are you tired of spending all of your money on traditional-style marketing that gets you nowhere? Have you thought about marketing your business or brand on social media, Instagram in particular, but have no idea where to start or how to get going?
It’s time for marketers to learn how to do good marketing on Instagram. Influencer marketing is a huge market and there are tons of influencers who want your product or services. Imagine the success you could have with an army of social media stars promoting your brand and telling their followers about what makes it great.
These days, Instagram is a marketing essential for businesses, especially when considering the growth services available, like Growthoid, to get Instagram followers easily, and those who aren’t on the platform yet are missing out big time. If you want to know how you could go about doing well when it comes to marketing on Instagram, here are a few tips.
Create a Business Account
As a business one of the very first things that you should be doing when marketing on Instagram, is changing your personal account into a business account. This doesn’t mean that you need to take your personal account where your friends and family follow you and turn it into a business account. Rather, means that when you create an account for your business, you change it into a business account in the setting while setting up the account. This can also be done afterward if you miss out on this step.
A business profile on Instagram offers so many more tools that aren’t available to those with personal accounts. By far, one of the best tools that it offers is the ability to have an in-depth look at your insights or analytics. These can help incredibly when it comes to growing your brand on social media and just in general. These analytics can help you decipher what kind of audience you are reaching and even what kind of content they prefer to see.
On top of this, a business account gives you access to things like the Instagram store as a business, instead of as a customer. This is a brilliant way for other people to discover your content in a way that is not through your feed of stories. On top of all of this, it also makes your account look more professional.
Take advantage of influencers
Something relatively new to the world of social media is the influencer. Essentially, these are the celebrities of the social media world and have racked up millions upon millions of loyal followers that will listen to pretty much anything they have to say.
As a business, it may seem like a silly thing to do to grow your business, however, working with influencers is a great way to reach new people and even gain more customers. Typically, an influencer audience is very loyal to them and they will listen to anything they have to say. This means that if they rave about your products, then their following will almost certainly check it out.
Use Hashtags Wisely
Hashtags are something that everyone uses but very few know how to use them properly, except maybe a select few. Hashtags are by far one of the most innovative and best ways to get people to notice your account and increase brand awareness, as they allow you to extend the reach of your content within your niche, to people who don’t yet follow you.
Not only this, but you can also use your own branded hashtags to run competitions or giveaways, and even keep track of analytics. One thing to keep in mind is that in order to reach the right audience you need to be posting hashtags that both relate to your content, and resonate with your target audience.
Use every tool
Instagram is a massive platform that caters to people of all sorts. In order to do this, over the years they have had to implement all sorts of new tools and features that would gain the attention of this new audience and keep the attention of the old one.
Some of the new features include Reels, Stories, IGTC, and even Instagram Live. As a business, you should try as best you can to make use of all of these features available to you, in order to reach as many people as possible.