How To Advertise And Place Sponsored Ads On BBM


So you want to know how to advertise or place sponsored ads/content on Blackberry’s messenger called BBM, then read on…

It is no news that sponsored ads can be placed on the popular Blackberry Messenger (BBM) that has over 90 million users with reports stating that over 70 percent of BBM users are active users.

However most people do not know the process of placing ads on it yet. Late last year Blyk and Habari Media signed a global partnership with BlackBerry to expand the ad sales network and bring region-specific advertising sales expertise to BBM.

 

Types of Ads Placement On Blackberry’s BBM

According to the official blackberry blog advertisers can place ads via three different ways on BBM below:

 

BBm Sponsored ads

1. Featured Placements

BBM Channel owners will have the ability to secure space on the Featured Channels tab to help promote their channel. As this is the landing page for BBM Channels, it is a great place for channel owners to promote their channel to millions of highly engaged and active customers.

2. Sponsored Invites

To help BBM Channel owners grow their channels, and help BBM Channels users find relevant, interesting channels, they are offering channel owners the ability to invite BBM users to join their channel.

3. Sponsored Posts

Within the Updates tab in BBM, they will allow BBM Channel owners to place sponsored posts alongside updates from your BBM Contacts and the BBM Channels you are already subscribed to. In the spirit of being open and transparent, these sponsored posts will be clearly labeled.

How To Place Sponsored Ads On Blackberry’s BBM

Blyk will represent BBM globally, with dedicated sales representatives in Chicago, Dubai, London, Singapore, and Toronto, while Habari Media will represent BBM with dedicated sales representatives in South Africa, Nigeria, and Ghana.

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These two advertising giants have years of advertising experience and expertise between them and was one of the major reasons they were chosen to partner with BBM.

To place sponsored ads on blackberry messenger for regions outside Africa you would need to contact Blyk through their contact page on http://blyk.com/index.php/contact

To place Sponsored ads on blackberry messenger for users within South Africa, Nigeria, and Ghana contact Habari Media via their contact page on http://www.habarimedia.com/contact-us

 

Process And Payment For Sponsored Ads On BBM

An enquiry mail was sent to one of BBM’s advertising partner for the process of advertising on BBM and here’s the breakdown of what we got below.

  • First you would let Blyk or Habari Media know your brands, targeting, time frame, objective, budget
  • Blyk or Habari Media will in turn send you a proposal with all the details e.g. potential reach, rates, creative specifications.
  • At the same time Blyk or Habari Media would send you a credit application for any of their vendors or representative in your country or location. Otherwise if you would like to go live quickly they can set you up so that you can make prepayment.
  • Should you be happy with the proposal by Blyk or Habari Media, they would also send you an Insertion order (IO), which you would sign.
  • However, on your side you would get all creative material ready for the creative deadline on the insertion order. Once ready you would send to Blyk or Habari Media.
  • Their campaign managers will then book in the campaign and optimize accordingly. You will receive weekly campaign performance reports.

Cost To Advertise on BBM In Nigeria

Sponsored Invite and Sponsored Post (CPM = $7) This means that for each 1000 impression your sponsored posts or invites get, you will be charged $7.

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Featured Channel ($1000 per day). This means that for everyday your channel is being featured on the BBM Channel landing page, you will be charged $1000.

Overall Budget. Even though you can set a budget for your campaign, your budget cannot be below $2000.

Expected Response Rate

According to Habari, campaigns are seeing the following CTR (Click Through Rates):
Sponsored Invites: 6- 20%
Sponsored Post: 1 – 2%
Featured Channel
has seen 450,000 impressions during the first week of placement and a minimum spend of $2000 on BBM is a guaranteed maximum reach of 214 000 impressions.

 

We will love to have your comments on this.

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44 Comments

Add a Comment
  1. Tomi

    Hello Everyone.
    To advertise on BBM in Nigeria, send an email to tomisin@themobihunter.com
    CPM is $3.50, CPC is $0.50, Bulletin $0.75 (CPC)
    One of the good things is that you can pay in naira and you get good CTR from above 2-6% based on your creative image and copy.

    Kindly reach out

  2. Mc Ebisco

    Am very interested for that BBM Channel Subscribers but I don’t understand the minimum payment for $2000, is this per month?

    $7 to 1000 impressions I don’t understand that too. Please explain better.

    If i pay $7 will I have 1000 BBM Channel subscribers

  3. biodun

    guys thanks for all d info…but are dere any site to advertise owns website to apart from dis and odas ….

  4. Jagmong

    As dollar is rising wont it now affect the cost of running ads on BBM now? I would rather go for other ways of advertising.

  5. Korede Abiodun

    How do I contact one of their Nigerian agents?

    1. Uwaila

      I want to pay for the sponsored ads, the one you labeled (CPM=$7).How do I pay please.

  6. Joshua

    Thanks for this info. Pls my interest is to know if they charge per hour/day?

  7. posh

    How do I get to advertise on BBM

  8. Temitope Kayode Ajayi

    Thank you all for this enlightment, I have been looking for his Info for long. But who do we contact to start with the campaigns?? Please respond ASAP, Thanks.

  9. Lucky

    Hi Vic. I have a client in Nigeria that wants sponsored bbm ads. How can I reach you?

  10. ebettzfashionng

    thanks, needed this but not encouraging for growing businesses, with the nigerian economy right now the minimum is not smiling. facebook and google do break down costs.

    1. You can try to negotiate

  11. Evelyn.

    Hi,
    For clarity sake please,
    Did you say.. for 1000 impressions,the cost is $7 and what’s the least i can pay for sponsored invite and sponsored post? what if i want just 5,000 impressions, how does it work?
    I will really appreciate your prompt response.

  12. Januardi

    Hey do you know what is the minimum deposit for it? its look awesome.. btw can i advertise on nigerianfinder?

    thx, i am waiting your reply..

    1. Hello Januardi,
      You can contact they agents stated in the post to get the current minimum deposit.

      Yes you can advertise on NigerianFinder.
      Kindly check the advertise page and send us a mail via the contact us page for advert placement on Nigerianfinder.

  13. olakunle

    pls, im writing a proposal and i need a breakdown on sponsored ads and likes.. how much /impressions and what is the minimum amount. its urgent please

  14. Happy

    This is great info. Thanks guys. Are there opportunities to advertise on nigeria finder as well?

    1. Hello Happy,
      Yes you can advertise on NigerianFinder.
      Find advert rates on this page: http://nigerianfinder.com/advertise-here/
      You can also send us a mail via our contact page here: http://nigerianfinder.com/contact-us/

  15. barthy

    Though it is a nice post but u see some level of unpatriotism in it. Why should you do business and make money in Nigeria and from Nigerians but you maintain foreign currency as payment. Why charge us in dollar instead of our naira currency.

  16. uchewhitney

    Luv it….pls don’t 4get 2 hit d lik button nd give comments

  17. Giwa

    Great post. Thanks for the heads up

  18. Matthew

    Tell us the step by step way of doin the BlackBerry feature

  19. delakrym

    i honestly must say that, this is perhaps the most relevant post i hahve read in a while because i honestly dont just have and idea about any part of it like i do for other great stuffs

  20. gudtalent

    I love this step by step tips on how I can run my BBM ads.. thank God for Google that brought me here.

  21. hafeez

    You didn’t mention SPONSORED CONTENT

  22. Christian

    You guys can’t even advertise your products and services like professionals. Commenting on a post to advertise… now tell me why I should trust you when your website is a static and not providing information also no contact page.

    1. C Media

      Lol. The website is not static. Its a slide theme. Try sliding up or down, depending on your phone.

  23. Hello, i want to know what it’ll cost me to adverise my busines on bbm in lagos state alone. I’m not so clear on what exactly y’all mean by sponsored ad and the likes, perhaps u should expatiate on that topic and sponsored invites too, Thanks a lot!

  24. C Media

    To advertise in Nigeria you should speak directly to a company called ‘The Mobi Hunter’. They have the exclusive rights for Nigeria. They can give better prices….about $3 CPM.

    1. Hello Femi,
      Finally its good to know we now have a representative in nigeria.
      Do you mind giving more information like costs, conversions, target and more so we can update the post to refect that.

      1. C Media

        Hi Vic,

        Campaigns on BBM have been quite good, better results than FB or Google. Campaigns do between 5-20% on CTStatetandard price is now $2.90c/ thousand impressions. For Sponsored Posts and Sponsored Invites.

        There are an average of 4.1m active users in Nigeria.
        BBM doesn’t collect user data, but you can target by state.

        1. Dele

          Your website aint good enough. No place for contact us and its a south African based coy.
          Thought you were in Nigeria.
          Cant it be automated so i can just pay with my atm

        2. ademola

          how do we contact you @ C media

        3. adegoke

          please could you mail the protocols for this…I need to talk to someone…thanks

      2. taye adebayo

        thanks for this! could u please tell us the break down or send m an mail to taye4t@yahoo.com. warm regards.

    2. Whats the minimum amount one can use to advertise on BBM?
      Can one advertise with just N1,000?

      1. C Media

        The minimum campaign budget is $1200

    3. Akoni

      How do we contact the Mobile Hunter? please help with a link.

  25. Ruky

    Thanks for the info…so enlightening.Does it mean $2000 is the minimum i can spend on a RIM advert ?

    1. According to the mail we received from one of the partners, Yes $2000 is the minimum you can use to advertise.
      However, i believe the minimum would be dropped and you could also send a mail to verify if the minimum budget to advertise has been dropped.

  26. Bukky

    Thanks for sharing. Been looking for this info.

    1. You are welcome Bukky.
      RIM didn’t really explain the steps involved in advertising on their BlackBerry messenger to potential advertisers.

  27. billy

    thanks for sharing more light on this.

  28. George

    Great info, just what i have been searching for almost 2weeks now.
    I will give you a feedback as soon as i make contact with them concerning my ads.
    Thanks.

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