If you ever heard the phrase, “Just do it”, then you certainly must have heard of the Nike brand.
Nike is well known when it comes to sport outfits, footwears. In fact, the brand is quite popular all over the world as it is a reputable company involved in the design, development, manufacture, marketing and sales of footwear, apparel, equipment, accessories, and services.
The headquarters of Nike is in Oregon, in the Portland metropolitan area of the United States of America. The company is notably the world’s largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment with more than 44,000 employees worldwide.
Due to the popularity of the Nike brand, it is easy to shop for any Nike product and end up with a fake product.
This explains why we have decided to help Nike lovers in Nigeria by providing a list of authentic Nike stores and resellers in the country.
But first take a quick look at the history of this world class brand.
Nike was established on January 25, 1964 by University of Oregon track athlete Phil Knight and his coach Bill Bowerman. The company was initially called Blue Ribbon Sports and it operated as a distributor for the Japanese shoe maker Onitsuka Tiger (now ASICS), making most sales at track meets out of Knight’s automobile. In the company’s first year in business (1964), it sold 1,300 pairs of Japanese running shoes grossing $8,000. As a result of this initial success, Nike employed its first full-time employee in 1965 and the company’s sales increased to $20,000.
In 1966, BRS opened its first retail store in Santa Monica, California and by 1967, due to rapidly increasing sales; it had expanded retail and distribution operations on the East Coast, in Wellesley, Massachusetts.
The company was later renamed Nike, Inc. sometime in 1971. It was this same period that the popular swoosh trademark was first used. Currently, Nike operates retail stores under the Niketown name and also sponsors many high-profile athletes and sports teams around the world.
In 1976, Nike hired John Brown and Partners, based in Seattle, as its first advertising agency and in the next year, the company created the first “brand ad” for Nike, called “There is no finish line”, in which no Nike product was shown. By 1980, Nike had attained a 50% market share in the U.S. athletic shoe market, and the company went public in December of that year.
The now-famous slogan “Just Do It” was coined in 1988 and it is one of the top five ad slogans of the 20th century according to Advertising age and enshrined in the Smithsonian Institution.
Throughout the 1980s, Nike expanded its product line to encompass many sports and regions throughout the world. In 1990, Nike moved into its eight-building which is located in Beaverton, Oregon and currently serves as the company’s headquarters. The first Nike retail store, dubbed Niketown, opened in downtown Portland in November of that year.
Over the years, Nike has acquired several apparel and footwear companies over the course of its history, some of which have since been sold. Its first acquisition was the upscale footwear company Cole Haan in 1988, followed by the purchase of Bauer Hockey in 1994.
In 2002, Nike bought surf apparel company Hurley International from founder Bob Hurley. In 2003, Nike paid US$309 million to acquire Converse, makers of the Chuck Taylor All-Stars line of sneakers. The company acquired Starter in 2004 and Umbro, known as the manufacturers of the England national football team’s kit, in 2008.
Currently, Nike only has two key subsidiaries: Converse Inc. and Hurley International.
Over the years, Nike has diversified from its initial product of track running shoes to a wide range of sports equipment, jerseys, shorts, cleats, baselayers, etc. These products are used in different sports from association football, basketball, running, combat sports, tennis, American football, to athletics, golf, and cross training for men, women, and children.
However, shoes have remained one of the strongest points of the Nike brand. One of the most popular Nike shoes are the Nike Air Max shoes which is a line of shoes that was first released in 1987. Other lines of shoe include the Air Huarache, Nike 6.0, Nike NYX, and Nike SB shoes, designed for skateboarding.
There is also the cricket shoes called Air Zoom Yorker, designed to be 30% lighter than their competitors’.
In 2008, Nike introduced the Air Jordan XX3, a high-performance basketball shoe designed with the environment in mind.
Additionally, Nike produces and sells shoes for activities such as skateboarding, cycling, volleyball, cheerleading, aquatic activities, auto racing, and other athletic and recreational uses.
Recently, Nike teamed up with Apple Inc. to produce the Nike+ product that monitors a runner’s performance via a radio device in the shoe that links to the iPod nano. While the product generates useful statistics, it has been criticized by researchers who were able to identify users’ RFID devices from 60 feet (18 m) away using small, concealable intelligence motes in a wireless sensor network.
Also, Nike is well known when it comes to innovative products. In 2015, the company introduced a new self-lacing shoe, Nike Mag. It has also introduced a premium line, focused more on streetwear than sports wear called NikeLab. In March 2017, the company announced its launch of a plus-size clothing line, which will feature new sizes 1X through 3X on more than 200 products.
Nike Stores in Nigeria & Locations
Now that you know what the Nike brand is all about; let’s take a look at the Nike affiliated stores in Nigeria and their locations.
Currently, there are several options. For example, you can visit the Fast Forward stores in Lagos. These stores are known to sell products from brands like Nike, TM Lewin, Levi and Swatch product. The stores are located at the major shopping centers in Lagos which include the Ikeja City Mall, The Palms, MM2 Airport and the Surulere Mall.
Also, there is a dedicated Nike store on 27, Allen Avenue, Omole Phase 1, Ikeja, Lagos. You can also buy Nike products online in stores like Jumia and Konga.