Instagram comes with great features that you can leverage to grow your brand. Aside from brand awareness, you can use Instagram to not only engage with the target audience but also build engaging ads.<\/p>\n
With slightly over \u00a0200 million brands <\/u><\/a>now using \u00a0Instagram to engage with their audience, the importance of Instagram in the digital space can not be underscored. The unique advantage of Instagram over other social media platforms is its visual nature.<\/p>\n If you intend to leverage the visual appeal to promote your brand then Instagram is a perfect option. Commanding over \u00a01 billion users<\/u><\/a>, you can leverage the tons of users to expand the scope of the audience and improve conversions.<\/p>\n What makes Instagram a great platform for marketing and advertising is that it lets users target the right audience. In fact, research indicates that Instagram delivers up to 58 times more engagement per follower than Facebook.<\/p>\n In this article, we explore how you can build your brand through Instagram marketing.<\/p>\n One of the most important tricks that you can use to build your brand on \u00a0Instagram is through creating branded hashtags. Besides using niche-specific hashtags, it is important to create at least 1-2 branded hashtags.<\/p>\n In this case, a branded hashtag can either be inspirational or a brand name. For example, Nike uses #JustDolt.<\/p>\n You can leverage Instagram’s marketing and advertising features to target your audience. This will enable you to cut through the noise and showcase your products to the market. To get the best out of Instagram marketing, you can run an array of campaigns to attract potential buyers.<\/p>\n You can either incorporate user-generated content or run giveaway contests to attract potential buyers. If you opt for giveaways and contests, you can use an Instagram contest sticker to select and announce the winner automatically.<\/p>\n Use a Branded Theme<\/strong><\/p>\n One of the crucial steps that you can take to build a brand that people will always memorize is to create a special theme and stick to it. When you have unique background colors, a special layout for Instagram posts, and use the theme consistently, over time people will notice your brand even without having to introduce yourself. This gives you an edge over your competitors since people will easily distinguish your brand from others.<\/p>\n Eventually, you will stand out among other brands and increase the potential of improving conversions.<\/p>\n Having dozens of followers may not mean anything if they do not resonate with your brand. As such, it is important to invest time and effort in targeting the right audience. This not only unlocks more opportunities for your brand but also makes it easy for you to improve engagement.<\/p>\n The bottom line is that you should focus more on creating and sharing high-quality content to keep the conversation alive. The more valuable information you can share the better the chances of growing your impression and reach.<\/p>\n Switching to a business account is ideal for improving brand visibility in the digital space. Aside from attracting new followers, creating a business account makes it easy for you to appear on the Instagram explore page.<\/p>\n Unlike using a standard Instagram profile, a business account helps in generating more likes for your posts. Plus, a business profile not only helps you acquire new followers but also builds brand awareness.<\/p>\n There are over 1 billion Instagram users across the internet. That means if you do not work on the layout and appearance of your profile then you may lose out on a big market segment. To improve organic followers, it is important to use your brand name on your profile.<\/p>\nUse Branded Hashtags<\/strong><\/h2>\n
\u00a0Instagram Marketing Campaign<\/strong><\/h2>\n
Aim At Targeted Followers<\/strong><\/h2>\n
Use a Business Profile<\/strong><\/h2>\n
Create a Captivating Profile<\/strong><\/h2>\n