The Sun newspaper Nigeria berthed in the Nigerian media industry in January, 2003 as a weekly digest that provides news from events of each week in focus. With the slogan “Voice of the nation,” Sun newspaper started its daily production by June, 2003. Meanwhile, by making a sale of about 80% of its daily prints as at 2011, the Sun newspaper may be the most patronized in the country.
Following the general acceptance of the publishing company by Nigerian citizens, in 2005, the Sun Publishing Limited introduced a new tabloid from its stable – SoccerStar: a paper dedicated to soccer news from ever y part of the globe. With this feat, the Sun has been able to win the heart of its target audience, which is made up of young adults between ages 18 and 45.
To this end, the success achieved so far by the Sun newspaper Nigeria can simply be traced to its mission statement, which entails practicing “journalism in the classical tradition of presenting the news and features in an exciting style, with impact, objectivity and appeal that generate returns to all stakeholders: the society, the investors and the practitioners.”
Meanwhile, for those who could connect to the internet, the sun newspaper is available online at www.sunnewsonline.com; the site can be followed for news on national, politics, sports and entertainment interests among others.