The Online Market in Nigeria: Benefits and Challenges

Nigeria is fast becoming a global village just like many other countries of the world. This means you can get virtually anything done without having to leave your home. Gone are the days when you had to make the trip to get to your destination; these days, you only have to make the call. You do not need to leave your home to have an idea of what is going in other parts of the world; the internet has helped to cut the distance and enable one to be in the know of global events even in the comfort of one’s home.



The Nigerian ecommerce industry too has improved over the years. Many Nigerians now prefer to make their purchases directly online instead of visiting any of the brick and mortal outlets around. Many more people tend to prefer this method of making purchase than the conventional method.

Dependence on online market in Nigeria has its benefits and challenges. This write up will try to look at these aspects of things critically.


The benefits

For one, you will never have to leave the home to buy things. You can stay in the comfort of your home and make order for items and such orders will be delivered right at your doorstep. All you need in order to make this possible is just your internet enabled mobile device.

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Buying online will remove the stress of leaving home and going from shop to shop. You only need stay at home to make your order. It takes away stress and worry. When you buy online, you will be able to get better price then when you buy offline. You can easily get cheaper deals too. This is because you can buy directly from the manufacture and will not have to go through any middle man. Online purchase gives you access to varieties. You will get quite a number of brands of the product you want to buy and can make your choice easily.


Challenges of online market in Nigeria

When you order for products online, you will never be able to access the item or feel the item when making your order. This way, you will not be sure of the quality or authenticity of the item you are buying.

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You should be ready to add shipping cost to the items you are buying online and this can be huge sometimes, depending on the distance you are ordering the item from. The shipping cost can add to the actual sales price and remove all the benefits of buying cheaply.

There are times you may have to return an item you have purchased. At such time, you will be responsible for paying for the return. Such return can be expensive and can drain your pocket. You will never have to go through this if you have made your purchase directly from their outlet.

When you buy online, you are not sure of whom you are dealing with. Konga, Jumia and the rest are not the direct owners of the products they sell to you; they have various sellers who are just using their websites as sales outlet. So, you are practically buying from a stranger when you order from these online shopping sites.

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