Online marketing of businesses is something that most Nigerians are just waking up to, and in fact, online publicity is a faster and more efficient way of business marketing compared to offline. Whichever level or stage your business presently is; be it the insect/beginner stage or the elephant/giant stage, there a countless reasons why you should consider marketing your business online but we would be discussing why next time. Today we would be discussing “How”.
There are a lot of ways to advertise or market your business online in Nigeria and here a randomly selected seven of them:
Purchase of Website Ad Spaces
Almost every website in Nigeria has advert spaces for sale and if you’re indeed serious about online advertisements, then you shouldn’t be told that those spaces are for business people like you. Although you shouldn’t just go on an Ad space purchase rampage, at least endeavour to find sites with reasonable traffic (daily/monthly visitors) and one that’s related to what you’re offering and purchase the Ad spaces to boost you’re e-presence.
This is another way whereby you can boost your online presence. Signing up for a mailing service provider can be tricky at first but with the help of a professional, you should get your way around it. You could purchase emails or use an email filter to gather emails of people who might be interested in your goods or services and reach out to them.
If you don’t get this right, you might want to hire a professional to cover the mailing aspect of your biz or to put you through so that you can do it yourself after a while.
Registering With Google
This is one the sure-fire ways of getting Return On Investment (ROI). Google can advertise anywhere advertise-able and their prices are very flexible. To advertise with google, your business needs to have been registered and you need have a Gmail account. Log on to www.google.com with your account and select your account (or image) on the top right corner. Click on Adsense and register as an Advertiser with Google Adsense. After your registration has been confirmed, you can start seeing your Ad on various sites and blogs
Social Media Marketing
Facebook, Twitter, Instagram, Pinterest, BBM, BBM Channels, Whatsapp, Skype, should I stop or should I keep mentioning?… These are all platforms that have boosted some businesses from nothing to millions of dollars. Every social media platform has humans as users and if your goods and services can interest humans, then you should look to register on top social media platforms and start boosting your rep. It can be tedious to manage the social media aspect of your business because of time constraint, so if you have the financial capability, I’ll advice you hire a social media strategist.
Paid Posts on Blogs
Ever saw a post about a school on a celebrity blog in Nigeria? especially top blogs with huge traffic. That’s a paid post. The school owner knows that advertising on a top blog with hundreds of thousands of daily views would give his business some returns. So he crafts a very hyped up attractive post and pay the blogger to post it. Don’t see it as a waste of money. It has been proven time and time again to work for advertisers who can gain access to these top bloggers.
App Advert Publishing
Typing “How to advertise on android apps in Nigeria” on google search bar and clicking the search button would bring out a lot of companies you can advertise with. These agencies put adverts in strategic places on widely used android apps like BBM, UC Browser and many more. The result? A massive ROI.
Posting of Classifieds
To avoid free-advertising for any site in this post, simply type “Free Ad posting sites in Nigeria” on Google search tab, click search and the result would give you countless classifieds site where you can sell your goods and services. Click on any of the result and register. Log on to the site and click on “Post Free Ad” upload and image of your goods or your e-flyer (get a graphics designer to make you one if you don’t have) give a brief description about your goods/Services and put your contact details; after which you click on “Publish” and wait for prospects to start ringing you up.